Meet Our Team
Michael Westafer - President & CEO
Michael Westafer is a new breed of marketer. Over the past decade and most notably in recent years, technology has literally transformed business operations. While traditional marketers have been clutching to old tactics, Michael Westafer has been paving the way for marketing integration – the link between marketing and technology. With a strong educational background in design and technology along with extensive professional experience working with some of the most reputable companies, Michael has quickly established himself as a leading expert in both marketing and technology.
Over his career Michael has served as an award-winning Creative Director, an innovative Vice President of Marketing and Technology, and now a pioneering CEO and successful business owner of Roger West Creative and Code.
Chris Aybar - Director of Technology
Chris Aybar is our technical genius. Although he has no relation to the professional baseball player, he is playing in a league of his own. With 15 years of experience providing technical support and consulting, Chris has developed company-wide Intranet systems, tracking tools, and web services for some of the largest names in business, with extensive experience in the Insurance market.
At Roger West, Chris manages the design and development of web and server-side applications, custom software packages, content management tools, and e-commerce solutions. He is a Certified Microsoft Professional, and develops Windows based Applications. Whether you need a slammin’ software package or a change-up to your content management system - Chris is ready to handle any curve ball you might throw his way.
Jen Hill - Director of Business Development
Jen is a super star when it comes to building up business. Her secret? Consulting, listening and asking the right questions. But it’s her unique approach towards potential clients that truly sets her apart.
Through her customer-focused sales and marketing background, Jen has negotiated business that has resulted in wins such as a regional contract with a private airline company based out of South Florida as well as an international government magazine printed in six languages and distributed worldwide.
Jen brings nearly 15 years’ experience in sales and marketing to the Roger West team. She is responsible for leading all new business development efforts, with a focus on building relationships and enhancing client retention. Even more, she’s a natural problem-solver who’s always trying to find novel ways to provide solutions to prospective clients’ needs.
So if anyone wonders why Roger West is growing you know it’s because of our super star, “secret weapon” that goes by the name of Jen Hill.
Vanessa Aviles - Director of Marketing
Vanessa is a strategic thinker that has a passion for producing results through solutions-driven marketing. She has the big-picture focus to meet large scale objectives and the attention to detail to provide follow-through on the smallest projects.
Vanessa is responsible for spearheading the account management team and assisting with new business development. She brings nearly 10 years’ experience in advertising, marketing and public relations with a well-rounded background in account management, strategic planning, new business development, search engine marketing and social media.
Nothing motivates her more than mapping out a roadmap to a successful campaign. So go ahead, throw her a challenge!
Who We Are // Meet Our Team