Meet Our Leaders
Michael Westafer - President & CEO
Michael Westafer is a new breed of marketer. Over the past decade and most notably in recent years, technology has literally transformed business operations. While traditional marketers have been clutching to old tactics, Michael Westafer has been paving the way for marketing integration – the link between marketing and technology. With a strong educational background in design and technology along with extensive professional experience working with some of the most reputable companies, Michael has quickly established himself as a leading expert in both marketing and technology.
Over his career Michael has served as an award-winning Creative Director, an innovative Vice President of Marketing and Technology, and now a pioneering CEO and successful business owner of Roger West Creative and Code.
Chris Aybar - Director of Technology
Chris Aybar is our technical genius. Although he has no relation to the professional baseball player, he is playing in a league of his own. With 14 years of experience providing technical support and consulting, Chris has developed company-wide Intranet systems, tracking tools, and web services for some of the largest names in business, with extensive experience in the Insurance market.
At Roger West, Chris manages the design and development of web and server-side applications, custom software packages, content management tools, and e-commerce solutions. He is a Certified Microsoft Professional, and develops Windows based Applications. Whether you need a slammin’ software package or a change-up to your content management system - Chris is ready to handle any curve ball you might throw his way.
Shanna Kurpe - Marketing Manager
As the marketing specialist for our agency, Shanna is responsible for generating interest in Roger West and acting as a marketing resource for our clients. From public relations and brand management, to online marketing and content development, Shanna delivers premium integrated marketing solutions for both our agency and for our clients.
Shanna is a native of Florida and earned her M.A. from Florida State University in Integrated Marketing Communication. Before joining the Roger West team, she worked with various not-for-profit organizations gaining broad experience creating and implementing communication strategies that have targeted various marketing, like legislators, policymakers, business leaders, community members, and youth and young adults. She is also an experienced copywriter and published author.
WHO WE ARE // Meet Our Leaders