Electronic Marketing Portfolio

Discover These Choice Campaigns

We help our clients generate qualified leads and increase sales revenue through a number of high-quality, electronic marketing strategies. We hope you enjoy exploring some of our most successful and compelling campaigns.

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  As a leading managed service vendor for IT services company, CharTec wanted to launch a paid advertising campaign to generate new leads in the IT services industry. Roger West Creative & Code designed and developed 2 sets of A/B landing pages, or a total of 4 landing pages for multivariate testing.

  Both sets included a video landing page without a form, and a form landing page with a video thank you page. The first set  featured CharTec's signature zebra and the headline "Stand out from the Crowd", and the second campaign featured the headline "There is Money in Hardware".

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  Is the Juice Worth the Squeeze? Event Campaign

  People do a lot of strange things in hopes of generating new business. Yet, in a world where ineffective marketing messages are the norm, there are increasing opportunities for those companies who dare to be different. During an executive business summit, Roger West Creative and Code, in partnership with the Sandler Sales Institute and the CFO Alliance, taught business owners and CEOs how to align their sales, marketing and financial strategies to generate measurable results.

  To promote the campaign, Roger West created the following deliverables:

  • High-end Graphic Design
  • HTML Email
  • Event Registration Page
  • Integration with Paypal and Salesforce CRM
  • Marketing Collateral
  • 2 Branded Graphics

  Launch Landing Page

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  Pop-Up Newsletter Registration Form

  As the creative partner for Outback International, the Roger West team designed and developed a pop-up newsletter registration form to promote the Outback Club. When a visitor selects "Join the Outback Club", a pop-up window opens to display the newsletter registration form.

  • Dynamic Web Form to Capture Qualified Leads
  • Database Integration with Customer Relationship Management Tool
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  Walk Amongst the Stars with Tribridge

  Every year Tribridge hosts a VIP event at Microsoft Convergence. Each event features a creative theme and is held at an upscale venue during the conference. In 2010 Tribridge decided to roll out the red carpet with a roof top cocktail party, so the Roger West team designed a star-studded HTML email and event collateral.

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  Creating an Untouchable Agency Event Campaign

  To promote the live event Creating and Untouchable Agency presented by the The WorkComp Advisory Group, Roger West Creative & Code developed a campaign concept based on the 1980s movie titled the Untouchables. Set in the 1920s during prohibition, the campaign features an old newspaper backdrop with a private investigative theme. The campaign deliverables include:

  • Custom 1920s photo shoot
  • High-end design
  • HTML Email Invitation
  • Event Registration Page
  • Event Brochure & Event Manual
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  Hello, My Name is ConnectWise

  ConnectWise called in the conversion experts at Roger West to improve several lead generation campaigns. This campaign was designed to introduce ConnectWise to prospects with very little knowledge of their product. The Roger West team wrote creative copy, developed unique messaging and designed BrightCove Media Player for this video landing page.

  Additionally, the managed service campaign included 2 other custom landing pages and HTML emails.

  Overall, the campaign produced the following results:

  • 33% Increase in Click-through Rate
  • 50% Increase in Conversion Rate
  • 300% Increase in ROI
  • Improved Lead Quality

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Our Work // Interactive Marketing