All news
Tampa Bay Marketing Spotlight - Michael Westafer
Jun 29, 2010
Spotlight on...
Michael Westafer, CEO Roger West Creative & Code
Tampa, Florida
Years in this position: 3
Years in marketing: 15
What inspired you to pursue a career in marketing?
I'm an entrepreneur at heart. It’s thrilling to watch a business grow, so it only makes sense that I would build my career in an industry focused on helping others build their business. Strategic marketing in itself is an entrepreneur. What I mean is that, even if you are a large corporation, your marketing plan must operate as an entrepreneur. Its primary objective must be to grow the business while maintaining efficiency, agility, flexibility, portability and efficacy.
It's challenging, but I really enjoy using my entrepreneurial spirit, creativity and technical skills to solve business problems and deliver marketing solutions.
What do you like most about marketing?
I really enjoy the fast-paced environment and ever-changing landscape. New technologies, new challenges and new ideas keep the marketing industry fresh and exciting. It’s never the same and it never gets boring.
To read more of this article, please visit the examiner.
About Roger West
Roger West Creative and Code is a new kind of agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West’s services include web design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.
As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, Tampa Bay CEO Magazine named Roger West CEO Mike Westafer as a finalist for Emerging CEO of the Year.
Contacts
Shanna Kurpe, Marketing Manager
Roger West Creative and Code
813.433.1869
skurpe@rogerwestcreative.com
Holly Clifford-Corral, Public Relations
Tango Marketing
404.668.7733
hollycliffordpr@gmail.com
###
