Press Releases

Roger West Creative & Code Hires New Director of Marketing

May 27, 2011

Tampa, Florida – May 27, 2011 – The Tampa-based integrated marketing and technology firm recently welcomed Vanessa Avilés as the Director of Marketing to help support the steady growth of the company.

In this dual agency role, she is charged for spearheading the account management department and assisting with new business development by helping to manage and grow Roger West’s current client base while also generating new clients and projects.

Avilés has nearly 10 years’ experience in advertising, marketing and public relations with a well-rounded background in account service/management, strategic planning, new business development, search engine marketing and social media. She earned her B.A. from the University of South Florida with a focus in Mass Communications.

“I was looking for someone versatile. Someone who could manage our current clients, develop strategy and lead projects, while assisting me with new business initiatives; Vanessa was a perfect fit,” said Michael Westafer, CEO of Roger West. “Also, the fact she has both agency and in-house experience was a plus.”

About Roger West

Roger West Creative and Code is a new kind of agency, bridging the gap between marketing and technology. The company provides full-service integrated marketing solutions to businesses worldwide. Roger West’s services include web design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.

As an award-winning agency, Roger West and its employees have been honored by such organizations as MarketingSherpa and the American Advertising Federation. Most recently, the Davey Awards honored two websites designed and developed by the agency.